Why Your Crypto Banner Strategy Should Include Telegram in 2025

I. Introduction

Telegram has long ceased to be just a messenger. Today, Telegram ads are the core of cryptocurrency communities, marketing campaigns, and community building. By 2025, classic channels - Google, Meta and traditional DSPs - are increasingly tightening their rules and tightening censorship on crypto products. Against this background, Telegram ads come to the fore as an attractive alternative. 

Key Takeaways

• Telegram is emerging as a must-have platform for crypto advertising in 2025, combining high user engagement, flexible formats, and strong conversion potential
• Banners in Telegram are more than visuals — they’re interactive entry points into Web3 products, delivering immediate user engagement
• Native integration builds trust and boosts performance, especially when banners are contextually aligned with channel content
• Video banners are a breakthrough format, driving up to 2.5% CTR and enabling short-form storytelling that captures attention
• Smart strategies combine testing, retargeting, analytics, and automation via Mini Apps and bots, improving ROI and reducing acquisition costs
• Telegram is especially effective for DeFi, NFT, trading, and gamified campaigns, attracting risk-tolerant, high-intent users
• Real-world examples like Curve, Ethena, and TON Society show that Telegram banner ads deliver measurable growth — not just impressions

What is a Crypto Advertising Network on Telegram?

Crypto marketing in Telegram is the use of the messenger's capabilities to promote blockchain projects, tokens, NFTs, DeFi products, and other initiatives in the crypto ecosystem. This includes creating and maintaining Telegram's vast network – channels and chats, launching AMA sessions, holding giveaways, and interacting with the target audience in real time. The main goal is to form an active community that increases trust in the project and stimulates engagement.

In this article, we will tell you why telegram banner advertising should be integrated into your marketing strategy, how to make high-quality banner ad creation, ad formats, crypto ad networks, what practical steps of the campaign optimization need to be taken and how to measure the success of campaigns. We will pay special attention to the new video banner ads format in Telegram and figure out how to use its advantages for the active advertisers.

After a brief introduction to the power of Telegram in the crypto ecosystem, let’s look at the specific reasons why this particular platform is becoming a leader in crypto banner advertising.

II. Why Telegram is Perfect for Crypto Banner Ads

The number of active Telegram users worldwide has exceeded 900 million, with an audience growth of 15% in 2024-2025. Most of them are tech-savvy users interested in cryptocurrency and DeFi. Unlike other platforms, where the audience is “blurred” and often not interested in cryptocurrencies, Telegram ads allow you to immediately reach a hot target audience. In 2025 more than 60% of all ICOs and Web3 startups use Telegram ad network as their main channel for community and self serve campaigns launching. Telegram Ads has become a full-fledged platform, the top of the specific channels for scalable and targeted crypto ad networks, including the latest top ad formats such as video banners, which are already available in a number of regions.

What are video banners in Telegram? 

Telegram banner advertising is the placement of graphic (or video) banners inside Telegram channels, chats or through the official advertising platform Telegram Ads. 

Video banners have a number of advantages, such as nativeness: the user sees banners in a familiar interface, and not as intrusive pop-up advertising. Also, banners can be targeted by interests, location, language and channel subscription, and let's not forget about metrics: the average CTR of banner advertising in Telegram is more than 2.7%, which is higher than the market average.

For comparison with Telegram, let's consider more classic promotion channels - Google or Facebook ad network. The cryptocurrency market of Google and Facebook has long been saturated, and the policiesof these giants regularly introduce restrictions to display advertising of tokens and ICO/IDO. As a result, advertising of cryptocurrencies on these platforms is becoming more expensive and complicated: high cost per mille (CPM) and constant blocking of ads. At the same time, banner advertising in Telegram remains more accessible:

• CPM is 20-40% lower than that of competitors
• CPC (Cost Per Click) starts from 0.10-0.20 US dollars
• No blocking of creatives by internal algorithms

Also, advertising in Telegram allows the following targeting parameters:

• By geography (geo targeting): country, city, region
• By demographic data: gender, age
• By specific user segments: investors, crypto traders, DeFi/NFT enthusiasts
• By interests: subscription to thematic channels, activity in groups
• By devices: iOS vs Android, desktop vs mobile devices

In Telegram, you immediately find yourself surrounded by an audience that is already “in the know”. These are not random users, but the right audience of the crypto community: investors, traders, developers and enthusiasts for whom blockchain, DeFi and tokens are not abstract terms, but part of everyday life. There is no need to spend resources on explaining the basics - you interact with a prepared and interested audience that can instantly evaluate your offer.

Telegram provides special value due to direct and almost instant interaction. A placed banner is not just passive advertising. The user clicks, goes to your channel or chat, and you immediately get the opportunity to communicate directly with him. This is no longer just a view or a transition - this is engagement and a chance to build a real community around your product.

Add to this convenient analytics and flexible optimization tools. Telegram Ads provides real-time metrics, and if desired, you can connect third-party trackers. You see how users react to advertising, and if necessary, you can quickly make adjustments to the strategy - change the creative, targeting or format. This level of control and reaction speed makes Telegram one of the most effective tools in the arsenal of a modern crypto marketer.

Knowing the strengths of Telegram as an advertising channel, let's move on to how to make your advertising not only noticeable, but also as organic as possible using native marketing.

III. Native Marketing Approach for Telegram Banners

When it comes to advertising in the crypto space, especially in a channel like Telegram, an aggressive and pushy style of promotion is almost guaranteed to cause rejection. That is why native marketing is becoming a key element of a successful telegram advertising placement strategy.

What is native marketing in Telegram?

To put it simply, native ads is a format in which advertising becomes an organic part of the content. It does not stand out with a sharp “advertising” tone, but on the contrary, it is perceived as a logical continuation of the discussion or design of the channel. In the context of Telegram, native ads are especially important: here users do not want to be distracted from communicating or immersing themselves in the topic, especially when it comes to trading, discussing altcoins or analytics.

How to natively integrate banners into Telegram?

A good Telegram banner advertising strategy should not look like an ad insert from another world. Here's how to achieve seamless integration:

• Place banners inside thematic content, not “on top” of it. For example, in a post with market analytics, you can embed a banner offering a portfolio tracking tool
• Try to match the banner's style with the channel's design: the same color, the same style of illustrations, similar typography
• Use a neutral and expert tone, rather than "screaming" headlines like "ONLY TODAY!" — the Telegram audience senses falsehood a mile away
• Place the banner in combination with Telegram Mini Apps or a bot: this creates the illusion of an "interactive recommendation" rather than a direct sale

Thus, the native approach in Telegram banner ads is not just a style, but the foundation of modern crypto advertising. In an era when the user is tired of aggressive marketing, it is soft, contextual and visually harmonious implementation that becomes the key to high conversion.

Now that we understand the basics of native integration, let's look at how to technically and creatively implement these principles, from specifications to tool selection.

IV. Step-by-Step Banner Ad Formats Creation for Telegram

How to create an effective Telegram banner

The telegram advertising is not just a pretty picture, but the key to high conversion and engagement. Especially in Telegram, where the user's attention needs to be captured at first glance. Here's what you should pay attention to in your ad formats when preparing both static and video banners.

Static banners:

• Size: 300×250px
• Formats: JPG, PNG
• Maximum weight: 150KB
• CTR: 0.3–0.8%
• Engagement time: 1–2 seconds
• Storytelling capabilities: limited

Video banners:

• Duration: 6–15 seconds
• Format: MP4, H.264 codec
• Maximum weight: 5MB
• CTR: 1.0–2.5%
• Engagement time: 5–15 seconds
• Storytelling capabilities: extended
• Referral link: be sure to use UTM tags for analytics

Tip: Add UTM tags to links to help you track performance in Google Analytics or CRM.

Why you should pay attention to video banners

• They demonstrate the product “in action” and strengthen trust in your offer
• Dynamics and animation hold attention for 5–15 seconds, which increases the chances of a click
• They allow you to tell the brand story and evoke emotions even without sound

Static banner design: best practices

To ensure that banners don’t get lost in the feed and really work, stick to these ad formats' principles:

• Contrast: bright background and accent color of the CTA button
• Briefness: no more than 5 words in the title
• Logo: brand name in the corner – for quick recognition
• CTA (call to action): “Learn more”, “Register”, etc.
• Minimum text: no more than 20% of the banner area

Creation tools for Telegram banner

• Figma or Sketch: for professional layouts
• Canva: ready-made templates for a quick start
• Adobe After Effects: for animation and video preparation

A visual banner works in the first 2-3 seconds. Make sure the CTA is clear even at a glance - and directs the user exactly to where your sales funnel begins. Ready to scale crypto advertising? Start with a well-made banner – it can be the easiest way to increase engagement by tens of percent.

After mastering the basic formats of static ads, it's time to look at a new format - video banners, which go beyond the usual static ones.

V. Game-Changing Innovation: Telegram's Video Banner Ads

A good banner is not just a pretty picture, but a conversion point that the user “hooks” on in the Telegram feed. In the highly competitive crypto marketing environment, it is important not only to comply with technical requirements, but also to understand the psychology of content perception: the banner should be simple, instantly readable and convincing — in two to three seconds.

How to Increase ROI with Video Banners

The metrics speak for themselves:

• CTR up to 2.5%, which is 3-4 times higher than static banners
• Long-term engagement: 5-15 seconds versus 1-2 for static banners
• Reduced CPL (cost per lead) due to increased conversion

That is, with the same budget — more clicks, engagement, and sales. This is especially critical for Web3 projects, where the cost of user acquisition can be high and competition is aggressive.

Why video banners are ideal for crypto projects

The crypto audience appreciates dynamics, visual cues, and a quick understanding of “what’s the point.” Video allows you to:

• Show the product "in action" - from an NFT game to a DeFi app interface
• Evoke emotions, trust and interest
• Take the first step towards the brand without pressure - easy, native and to the point

Telegram has become not just a platform, but an entry point into a crypto product. And if you want to be where the user is really watching, video banners are your chance to declare yourself loudly but beautifully.

Understanding the benefits of video format, it is important to choose the right placement tactics: where and how to promote your banners to get the maximum return.

VI. Telegram Crypto Ad Networks Strategies That Work

Telegram is not just a messenger, but an ecosystem with an audience already “in the know”: crypto investors, traders, developers and Web3 enthusiasts. However, for advertising to bring results, not only creativity is important, but also a competent campaign structure. Here are proven approaches that are already working.

Channels vs. Groups

Channels and groups solve different problems:

• Channels are ideal for broad coverage and awareness work. You simply convey the message, visually and concisely
• Groups are an engagement tool: discussions, live feedback, the ability to answer users' questions. Advertising banners embedded in such communities become part of native communication

Nowadays more than 700 million active users in Telegram are subscribed to at least 10 channels, and about 20% interact with content daily through groups and bots.

Automation via bots and Mini Apps

Automation is becoming standard in campaign management. Integrating a banner with a bot or Mini App allows you to turn interest into action in one touch.

• Bots: subscription, quizzes, lead generation and custom mailings
• Mini Apps: instant registration, forms, game mechanics, NFT drops

For example, the TON Society project launched a Mini App with a banner funnel, gathering more than 100,000 unique users in 10 days after launching advertising in thematic crypto channels.

Campaigns & Diverse Formats

Correctly selected ad formats directly affect the result. The following scenarios are the most effective in Telegram:

• Awareness: static banners in thematic channels
• Engagement: video ads with surveys
• Conversion: retargeting with exclusive offers
  

Budget optimization

To optimize your budget for video banners via the Telegram Ads platform, follow three steps: launch, analysis, and redistribution of funds.

1. Launch a test campaign performance

Start with a small daily budget of $5–10. With an average CPM of video banners of ≈ $3, you will receive about 1,600–3,300 impressions daily. This is enough to collect initial data on click-through rate and audience reaction.

2. Collect and analyze key metrics

• CTR: on average 1.0–2.5% for video banners
• With a budget of $10/day and a CTR of 1.5%, this will give approximately 24–50 clicks
• CPC is calculated as the budget divided by the number of clicks, i.e. $0.20–$0.40 per click

In parallel, track CPL (cost per lead) if the setting leads to registration or subscription. In the crypto advertising industry, CPL for video format is usually in the range of $1.5–2.5.

3. Redistribution and scaling

After 3–5 days of testing:

• Disable channels/formats with CTR below 1% and CPC above $0.40
• Increase the budget for those placements where CTR exceeds 1.8% and CPC does not exceed $0.30
• To obtain a statistically significant sample and sustainable optimization, increase the daily budget to $30–50 and $100 for Tier 1 audience: this will provide 10,000–16,000 impressions and 150–400 clicks

According to statistics, with a video campaign in Mini Apps with minimum CPM $3 and a budget of $50/day, it was possible to achieve a CTR of 2.1% and CPC ≈ $0.18, which allowed to reduce CPL by 25% compared to static banners. 

Once you have applied these strategies, you should move on to analyzing the results: what metrics to track and how to evaluate the real effectiveness of each campaign.

VII. Crypto Advertisers' Key Points: Measuring Success and ROI

Key metrics for Campaign Optimization

• CTR (Click-Through Rate) — the ratio of clicks to impressions. Static banners show an average of 0.5–0.8% CTR (depending on the channel topic and creative quality). Video banners in Telegram Mini Apps show 1.0–2.5% CTR  up to three times higher than static
• CPC (Cost Per Click) — the budget divided by the number of clicks. With a CPM (Cost Per Mille) of $0.4 (static embedded banners) and a CTR of 0.6%, CPC ≈ $0.11. With a CPM of $3 (video banners) and a CTR of 1.5%, CPC ≈ $0.20
• CR (Conversion Rate) — the share of users who performed the target action (registration, purchase). According to the latest data, the average CR for Mini Apps campaigns in the financial segment is 2–5% with a well-built funnel
• CPL (Cost Per Lead) — cost of a lead (registration, application), for static banners, CPL usually does not exceed $3. For video banners, CPL is $2 or even lower with optimization

Analytics and tracking tools

To ensure your campaign is as effective as possible, it’s important not only to launch banners, but also to track every user action. With the Cointraffic platform, you get a full stack of analytics tools out of the box and easily integrate the results with external systems:

Cointraffic Analytics

Our own panel displays real-time data on impressions, clicks, budget expenditure, and key conversions right in the Cointraffic interface. Convenient dashboards and customizable reports help you to create personal accounts and launch campaigns quickly identify the most effective channels and formats. 

Google Analytics + UTM tags

The UTM generator in Cointraffic automatically generates tags for each banner and campaign, which allows you to analyze traffic sources, session depth, and target actions in Google Analytics in detail.

CRM Integration

Connect Cointraffic to your CRM (HubSpot, Zoho, Atlassian Jira, etc.) via API or webhooks to automatically transfer leads and transactions from campaigns into a single end-to-end report. This ensures full control over lead quality and allows you to accurately calculate ROI.

‍Telegram advertising: Results from practice

Moving from theory to practice, let's look at real examples of projects that have already proven the effectiveness of their activity in Telegram - from the integration of DeFi products to viral growth.

Curve Finance via Telegram Account Channels (TAC)

Curve brought its automated market maker directly to the chat window using TON-based TAC. Without additional extensions, users get access to exchanges and a liquidity pool in the familiar Telegram interface. Already on the pre-mainnet, the project's TVL exceeded $700 million, which confirms that the combination of DeFi functionality and instant access via messenger attracts a "gaming" audience accustomed to fast turnover of funds.

Ethena Protocol directly in the chat

The Ethena DeFi protocol allows you to farm the USDe stablecoin without installing a wallet or third-party applications. Paired with short video announcements in the Telegram channel, this allowed attracting hundreds of thousands of users ready for risky strategies and instant income - a kind of "crypto betting" without leaving the messenger.

TON Society Mini App with Gaming Elements

TON Society combined a banner campaign with the Mini App, embedding gaming mechanics directly into the interface. In the first 10 days, more than 100,000 unique users tried the app, which speaks to exceptional engagement and cross-interest between DeFi and casual games.

Mutuum Finance: Viral Takeoff

The MUTM crypto project became a hit on Telegram and X thanks to an aggressive airdrop and activity in chats. In a week, the channel gained over 12,000 subscribers, and the token price stabilized at $0.03 with high liquidity. This shows how a speculative model close to gambling resonates with a “risky” audience.

Conclusions for strategy

• Integration of DeFi services (yield farming, AMM) into the chat window attracts the “gambling audience” and simplifies entry
• MiniApps and game elements increase engagement and retention
• Airdrops and viral mechanics work for rapid growth, but require extreme transparency to avoid becoming a scam
• A combination of static and video banners best supports the DeFi + gamification mix, providing both information and entertainment
• In order not only to record indicators, but also to quickly respond to their changes, let's look at tools that will help collect all the data in one interface

These cases demonstrate that in 2025, the synergy of crypto and gambling mentalities in Telegram is possible - provided there is a clear strategy, technical excellence and the highest standards of trust.

‍VIII. Conclusion

Telegram has established itself as a must-have channel for crypto marketing, offering effective static and video banner formats with high levels of engagement and conversion. Compliance with technical requirements, native integration and the use of dynamic video content allow you to capture users' attention in a matter of seconds and lead them through the funnel to the target action. Constant testing, budget optimization and careful monitoring of key metrics guarantee the effectiveness and profitability of campaigns. In 2025, the inclusion of banner advertising in Telegram in the strategy of a Web3 project is becoming not just a recommendation, but a necessity.

Finally, we will answer the most common questions that crypto advertising specialists may have when working with Telegram banners.

IX. FAQs

Q1.What's the difference between static and video banners in Telegram, and should I switch to the new format?

‍Static banners are easy to produce and take up minimal resources: for the banner all you need is a JPG or PNG image measuring 300×250px and weighing up to 150 KB. Their average CTR is 0.3–0.8%. Video banners, on the other hand, require slightly more complex ad formats (MP4 with H.264, 6–15 seconds long and up to 5 MB in size), but pay for themselves thanks to their dynamics: on average, they demonstrate a CTR of 1.0–2.5% and hold the user’s attention for up to 15 seconds without sound. If you have the opportunity to test video creatives and your channel’s audience exceeds 50,000 subscribers, switching to video banners can significantly increase engagement and reduce the cost of a lead.

Q2.What technical requirements and specifications must be followed when creating banners for Telegram?

‍For static banners, it is important not to exceed the dimensions of 300×250px and a weight of 150 KB ad formats so that the ads load quickly in the feed. For videos, use the MP4 format with the H.264 codec, limit the duration to 15 seconds and the total file size to 5 MB — while the bitrate should not exceed 3 Mbps. Be sure to place your project logo in the corner of the banner and a clear call to action (“Learn more”, “Registration”), and add UTM tags to the links for full analytics.

Q3.How to properly set up targeting for the crypto audience in Telegram and what performance metrics to expect?

‍To accurately target your audience, use activity data in large crypto channels and groups, subscriptions to DeFi or NFT communities, and geographic filters by regions with high crypto activity. In this case, you can count on an average CTR of 0.5–0.8% for static and 1.2–2.5% for video banners. The cost per click (CPC) is usually in the range of $0.15–0.40, and the cost per lead (CPL) for static banners is up to $3, for video — up to $2. Conversion of registration or application with the correct funnel reaches 3–6%.