How BC.Game Became a Gambling Leader with Cointraffic’s Mobile Ad Formats
Discover how Cointraffic’s popunder and sticky formats helped BC.Game capture high-value traffic and outperform key metrics in the gambling market.
Company Background
Founded in 2017, BC.Game is a leading Web3 casino platform that combines a wide range of games with seamless crypto payments. As one of the first blockchain-based gambling platforms, BC.Game has consistently worked to expand its global presence while maintaining its position as a market leader.
The company started working with Cointraffic in 2022, aiming to scale user acquisition, retain visibility in key markets, and experiment with traffic formats to drive better performance.
The Challenge
BC.Game wanted to dominate the competitive online gambling space by reaching new users and keeping their brand visible in a crowded market. While the team was already working with multiple ad networks, they needed:
- High-performance traffic formats, particularly for mobile
- Hands-on campaign optimization with minimal input from their side
- Cost-effective results that would justify scaling long-term
- Full-service ad management, including creative refreshes and content updates
Campaign Strategy
The partnership started with a modest €5K test across multiple countries and formats. Despite initial concerns about CTR, BC.Game continued working with Cointraffic, attracted by the team’s willingness to optimize and manage everything from targeting to banner updates.
The focus shifted toward popunder and notification formats, which showed stronger results in the gambling vertical. Over time, BC.Game adopted additional formats and experimented with larger sites, such as CoinGecko and DEXTools.
The client also integrated S2S tracking (Voluum) to track conversions tied to user actions — such as clicking a button on the landing page — enabling more refined performance analysis and optimization.
Tactical Breakdown
- Used Popunders, Notifications, Sticky Mobile Banners, In-App (28,649 EUR total for Mar–May 2025), and Slide Banners.
- S2S integration with Voluum to track micro-conversions.
- Regular creative updates, especially for holidays and promotions.
- Ad hoc campaigns for branded events like LCFC sponsorship or community contests.
- Tested high-tier placements (e.g., Etherscan, CoinGecko, DEXTools), but continued only with those that met CTR and CPC expectations.
- Most impressions and results came from mobile-first placements.
Performance Metrics
Impressions - 28,430,927
Clicks - 106,972
Avg. CTR - 0.38%
Avg. CPM - €3.56
Total Spend - €139,421.51
Top-performing month: March 2025
Highest clicks: 41,218
Lowest CPC: Achieved through mobile sticky & pop formats
Outcome & Client Feedback
BC.Game has now been working with Cointraffic for over two years — proof of consistent performance and mutual trust. Despite early skepticism about CTRs, the client appreciated Cointraffic’s hands-on support, experimentation with new placements, and ability to act quickly on creative updates.
The client remains:
- Highly engaged, frequently requesting new campaigns for upcoming events
- Open to testing new formats, while continuing to scale what works
- Proactive in performance analysis, leveraging their internal marketing infrastructure to align campaigns with real business goals
Final Takeaway
BC.Game’s long-term partnership with Cointraffic highlights the power of mobile-first advertising, custom tracking integration, and proactive content management in the gambling vertical.
With over 28M impressions and 107K+ clicks in just three months, BC.Game continues to dominate its category — powered by Cointraffic.
