BitStarz Boosts Brand Trust and Crypto Visibility with Cointraffic – 2.2M+ Impressions, 12K+ Clicks in 15 Days
BitStarz achieved 2.2 million impressions and heightened engagement in iGaming. See how targeted ads delivered measurable brand growth.
Company Background
BitStarz is a leading crypto-friendly online casino known for fast payouts, provably fair games, and a massive player base. With growing competition in the Web3 gaming space, BitStarz aimed to amplify its brand trust and attract new users across the crypto audience.
The Challenge
- Stand out in an increasingly saturated crypto casino market
- Reach a highly targeted audience of crypto-savvy gamblers
- Build credibility through consistent visibility and trusted placements
- Convert impressions into meaningful user actions
Campaign Strategy
To solve these challenges, Cointraffic rolled out a fast-paced, precision-driven visibility campaign:
- In-page desktop & mobile banners with custom HTML5 banners built by Cointraffic’s in-house design team
- PR distribution to reinforce credibility and engage the community with brand-aligned content
Audience
GEO Focus: United States
Audience: Crypto gamblers, blockchain casino users, high-LTV players, Web3 gaming fans
Ad Formats
BitStarz opted for dynamic HTML5 banner formats to ensure high engagement and consistent visibility across screens.
Formats used:
- In-page (mobile + desktop)
- Short-format storytelling banners for campaign speed and clarity
How Results Were Measured
- Total Impressions
- Click-through Rate (CTR)
- Number of Clicks
- Cost-per-Mille (CPM)
- Campaign Timeframe ROI
Key Achievements
- €12,297 spent in total
- 2.2M+ impressions generated
- 12,296 high-intent clicks
- 0.34% CTR (above category average)
- €5.54 CPM
- Strengthened brand authority in the crypto casino space
- Rapid performance in just 15 days
Juri Filatov
