How APU Memecoin Turned €132K Into 91,000+ Clicks and Massive Visibility in Just 6 Weeks

Company Background

APU is a community-driven memecoin project aiming to carve out a distinct voice in a crowded and competitive market. With no VC backing and a decentralized ethos, APU relies heavily on grassroots momentum, word-of-mouth, and well-timed visibility campaigns to grow its audience.

Challenges

With a wave of new meme tokens flooding the space, APU needed:

• A fast-track way to boost visibility post-launch
• Scalable support to attract early supporters and traders
• Continuous community engagement
• Coverage across both crypto-native and mainstream finance audiences

Services Used

To deliver on these goals, Cointraffic deployed a multi-pronged campaign strategy:

• A daily budget of €1,000 for premium slide and sticky formats, and €400 for standard in-page mobile and desktop ads.
• Direct buy campaigns on high-traffic platforms like BeInCrypto, Etherscan, U.Today, and WalletInvestor (total spend: €60,000+).
• Paid placements and organic-style stories targeting key meme coin communities and engagement-focused media (budget: €35,000).

Target Audience

• Retail crypto traders
• Meme coin communities
• Speculative investors
• Web3 Twitter and Telegram users
• Top GEOs: Tier 3 and Tier 4 regions (crypto-native audiences)

Creatives Used

We leveraged HTML5 banners crafted by Cointraffic’s in-house designers, tested across formats:

• In-page (mobile + desktop)
• Slide banners
• Sticky banners

These visuals focused on clear CTAs (“Join the APU Army,” “Memecoin with a Mission”) and meme-styled graphics to align with the project’s identity.

How Results Were Measured

Performance was tracked via:

• Total impressions
• Click-through rate (CTR)
• Total clicks
• CPM
• Engagement across PR articles and marketplaces
• UTM-based click attribution for traffic sources

Key Achievements

• €132,262 spent
• 18.4M+ total impressions
•  91,478 clicks
• 0.41% average CTR
• €7.82 CPM
• Coverage on top crypto media platforms and wallets
• Community growth and consistent engagement across channels

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