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July 29, 2025

Industry Trends Move Fast—Your Ad Campaign Should Too

Discover how Cointraffic helped a leading exchange capitalize on the Trump Token listing with a fast-launch ad campaign — 3.7M+ impressions, 21K+ clicks, and 26% higher CTR than average. Learn how speed and targeting made all the difference.

When Trump & Melania Tokens launched, every major exchange raced to list them. One of our clients, a leading crypto exchange, needed instant visibility to drive traffic to their trading pairs. Here’s how Cointraffic helped them seize the moment and maximize impact:

✅ Campaign launched within 12 hours, on a Sunday

✅ €5,000/day budget for global reach

✅ Worldwide targeting for max exposure

Key Results

(Jan 19 - Jan 24)

💰 €21,283.19 spent | 🎯 3.7M+ impressions | 👆 21,469 clicks

⚡ 0.58% CTR (26% higher than standard exchange promotions)

Top 5 Engaged Countries:

🇹🇷 Turkey: 5.41% CTR

🇹🇭 Thailand: 2.64% CTR

🇮🇷 Iran: 2.41% CTR

🇮🇩 Indonesia: 1.67% CTR

🇪🇸 Spain: 1.04% CTR

Key Insights from the Campaign

  • Crypto users are highly responsive to trending meme coins compared to general platform promotions. The Trump token ad campaign (0.58% CTR) outperformed standard exchange bonus promotions by 26%.
  • The crypto market moves fast. Launching an ad campaign within hours of a new listing significantly increases exposure before competitors catch up. Exchanges that act immediately on trending tokens gain the most traction.
  • A worldwide campaign approach works well for maximizing visibility, but refining audience targeting over time helps optimize costs and performance.
  • Real-time adjustments improve cost efficiency. Initially, the campaign launched with broad global targeting. However, after a few days, we segmented targeting into five tiers, reducing CPM by 20% and CPC by 22%, increasing impressions and clicks without increasing budget.

🚀 Your Turn! Want to maximize your reach for upcoming industry events? Launch your campaign today with Cointraffic.

Author Image
Written by:
Juri Filatov
CEO