Button Ads on the Cointraffic Marketplace

‍Button Ads: Rates That Don't Change When the Market Is Unstable

When Bitcoin falls 45% from its all-time high and the Fear & Greed Index drops to 14, advertising dollars need to be more predictable than ever.

February 2026 will be remembered as one of the most unstable times in the bitcoin industry in the last few years. Bitcoin fell from its all-time high of $122,000 to values between $66,000 and $70,000, which is almost 45%. The Fear and Greed Index dropped to 14, which is the lowest level since November 2025. The market closed $2.56 billion in positions in one day, making it the tenth biggest event in history.

Every crypto project marketer has to make a tough choice at times like this: keep spending money on ads or stop spending money till "better times"?

The issue isn't whether or not to spend money on marketing. The issue is HOW to achieve it without taking too many risks.

Why traditional advertising is risky when things are uncertain

Standard advertising models might make things even more unpredictable when the market is unstable:

CPM campaigns might see a big jump in cost per thousand impressions during times of volatility, when competition for attention rises and the market becomes less liquid.

CPC auctions - bids change prices in ways that are hard to predict. Today it's $2 per click, but tomorrow it will be $5. A week's worth of budget can be gone in two days.

Programmatic - when there isn't much liquidity, algorithmic trading can cause you to spend too much for placements or not reach enough people.

But historical evidence shows that projects that keep up their marketing during corrections come out of them in better shape. The question is how to do it well.

Button Ads on Marketplace: Always Visible on Premium Platforms

Cointraffic Marketplace is a format that overcomes the major difficulty with unknown periods: costs that are hard to anticipate.

Button Ads are set places for ads on the biggest crypto platforms. Not ads that get lost in the content. Not advertising that you can skip. But buttons in important places where people use the platform.

Examples of placements on top platforms

People who look at blockchains:

• Etherscan.io is the leading Ethereum explorer, and it gets millions of visitors.
• Solscan.io is the best place to find information about the Solana ecosystem, while
• Bscscan.com is the best place to find information about the BNB Chain.

Crypto Media and Aggregators:

• Cointelegraph.com is one of the biggest news sites for cryptocurrencies.
• CryptoCompare.com is a well-known site for gathering info and trading.
• BeInCrypto.com is a global news site for cryptocurrencies.

Three Reasons to Choose Button Ads Right Now

1. A fixed price means no money worries.

You may check the precise cost of placement before the campaign starts. No matter what happens in the market, whether it dips by 20% or rises by 50%, the price you see is the price you get. Plus, many placements allow you to purchase a specific number of impressions upfront, giving you clarity on how many people will actually see your ad, rather than just the cost. There’s no bidding involved, and no need to worry about fluctuating bids. It’s all about straightforward numbers that you can confidently plan around.

When Bitcoin loses $200 billion in value every week, being able to precisely predict advertising costs gives you an edge over your competitors.

2. Guaranteed Visibility on Verified Platforms

Button Ads are put on sites with millions of users that don't lose traffic when they make changes. On the other hand, activity often goes up when users check transactions and keep an eye on the market more often.

Our personal account managers will assist you choose the best platforms for your needs, give you exact reach numbers, and give you all the information you need about each placement.

3. Easy to use and quick to start

Marketplace is like an online store:

• Choose a platform and a format
• Check to see if there are any slots open
• Talk to your manager
• Start the campaign

No negotiating, no RFPs, and no waiting for weeks. It only takes a few hours to go from idea to launch.

Want to try out the format? You can run button ads for a week to see how well they work without having to commit to them for a long time.

How to Choose the Right Platform: Suggestions

Different platforms in the Marketplace work well for different kinds of projects and aims. Here are some suggestions:

Blockchain Explorers like Etherscan, Solscan, and Bscscan are great for:

• DeFi protocols and DEX platforms - explorer users actively use smart contracts and look for transaction information
• Wallet providers - explorer audiences are tech-savvy and check their balances and history often.
• NFT marketplaces - traffic from explorers goes up when minting and trade are going on.‍
• Infrastructure projects: developers and power users utilize explorers all the time in their work.

If your product works in the Ethereum, Solana, or BSC ecosystem, the explorer for that ecosystem will provide you the most appropriate audience.

Important: During times of high volatility, when users examine transactions more often, keep an eye on gas fees, and watch asset changes, blockchain explorers see a lot of traffic.

Crypto Media and Data Aggregators like Cointelegraph, CryptoCompare, and BeInCrypto are good for:

• Centralized exchanges - people are actively following the market and looking for trading platforms
• New tokens and IDOs - people who read crypto news are early adopters who want to learn about new projects.
• Users of educational platforms who read analytics are interested in learning.
• Wide brand awareness: crypto media covers a wide range of people, from novices to experts.
• PR campaigns - putting press releases on media platforms makes them more effective

Not sure which platform is right for you?

Get in touch with your personal account manager or contact us at advertisers@cointraffic.io
‍
We can help you:

• Choose the best platforms for your needs
• Find out exactly how far you can reach and how visible you intend to be.
• Find out how much placement costs
• Choose the right Button Ads format for your project.
• Plan a one-week test campaign

How It Works in the Real World

Scenario 1: Starting a New DeFi Product

In a week, you'll be issuing an upgrade to the protocol. You need to make sure that you can reach a tech-savvy audience.

For one week, put a button ad on Etherscan. Your message will be seen by millions of people during the busiest times, when they are monitoring transactions and signing contracts.

Scenario 2: Keeping Brand Awareness Up During the Correction

The market is going down, and competitors are reducing back on marketing. You want to be in the public eye, but without putting your money at danger.

Button Ad on CryptoCompare is the answer. Being in front of an audience that is always watching portfolios and market situations, especially when things are unstable.

Testing New Messaging in Scenario 3

Before a big campaign, you need to test messaging rapidly.

One-week Button Ad test on a chosen platform is the answer. Quick feedback lets you see how people react to your offer without making a long-term commitment.

The Numbers: Why This Works Current Market Situation (February 2026):

• Bitcoin: $66,000–70,000 (down 45% from its all-time high of $122,000)
• Market cap as a whole: $2.3–2.6 trillion (was $4 trillion)
• Fear & Greed Index: 14 (very scared)
• ETF outflows: $1.7 billion in two weeks
• Liquidations: $2.56 billion in one day

During these times:

• More people are using blockchain explorers, which means more traffic.
• More people are using data aggregators to keep an eye on their portfolios.
• Reading crypto news becomes more intense (looking for information and analysis)

Button Ads put your message right where people are most active during times of change.

What to do next

The market will be shaky. Analysts say that things will stay unstable in the first quarter of 2026, and Bitcoin may even challenge the $60,000 mark.

In these kinds of situations, marketing organizations who use safe tools over hazardous auctions stay ahead of the competition.

Button Ads on Cointraffic Marketplace are more than just a type of ad. They're a means to keep your marketing going when things are crazy and you know exactly how much it will cost.

One week of placement. Set pricing. Guaranteed visibility.

You can act now while others wait for the "market to stabilize."

Start with a consultation

Want to know more about Button Ads?

To find out which platforms are suitable for your project, get reach and placement cost calculations, plan a test one-week campaign, and launch placement in a few hours, contact your personal account manager at Cointraffic or contact us at advertisers@cointraffic.io