How Cointraffic Helped a Meme Coin Layer 2 Presale Make Money
There were 14.2 million impressions and 74,000 clicks in three months.
14,205,274 Total Impressions
74,317 Total Clicks
0.523% Average CTR
97.3% Target for presale met
About the Business
Little Pepe ($LILPEPE) is a Layer 2 blockchain project that runs on the Ethereum network and is the next generation of blockchain. It was built around memes and was meant to be quick, safe, and have very low transaction fees.
Little Pepe is not like other meme tokens because it doesn't just depend on people getting excited about it. It instead markets itself as the backbone of the meme coin ecosystem. It is a Layer 2 chain that works with EVM and lets any project launch tokens, use a built-in Pump Pad launchpad, and trade without paying taxes on purchasing or selling.
The Little Pepe Chain's native utility token, $LILPEPE, is what lets you perform transactions, vote, and stake.
The project began in August 2025 with a 17-stage presale that was well-organized.
- Total number of tokens: 100 billion
- 26.5% set aside for presale
- Price at the start: $0.001
- Price on the list: $0.003
The project passed a CertiK smart contract audit, was added to CoinMarketCap, and confirmed CEX listings before the presale finished. This proved that the project was reliable in a field where launches often go wrong.
The Problem
The middle of 2025 was one of the busiest and most competitive moments in the meme token cycle, thus starting a meme coin presale then was a big deal. Every day, dozens of new ideas were competing for the same audience on the same channels.
Little Pepe used a multi-network advertising strategy from the start. This meant that they worked with several ad networks at the same time to achieve the most exposure in crypto media. Cointraffic was one of the most essential partners in this group.
The team needs Cointraffic to execute four specific tasks as part of that bigger plan:
- Keeping investors interested across all 17 presale phases over three months, not only at the beginning* Bringing in crypto-native investors with strong intent from nine specific GEOs: AU, CA, DE, FR, GB, NL, SG, US, and ID
- Setting $LILPEPE apart from pure meme tokens by showcasing its Layer 2 usefulness and CertiK-audited credibility with memes that nevertheless had meme-like energy
- Spending more over time depending on actual performance data, starting slowly and just growing spending on forms that worked
The biggest risk is that spending slows down and people stop buying things. When you use generic creatives, the message gets lost in the noise. Little Pepe needed a partner that knew a lot about meme coins, could act fast, and would grow in the right way.
Before Cointraffic
The presale started, but paid advertising was limited to bring in crypto-native investors from all across the world. There were a lot of new meme tokens competing with them, so they had to be viewed all the time to stay in people's minds. They required a managed campaign in a lot of different ways because they didn't have enough bandwidth to do it themselves. The presale goal is $28.78 million, which means that investors need to come in steadily over 17 stages.
The Campaign's Plan
From August 17 to November 22, 2025, Cointraffic operated a fully controlled display campaign in several formats. It included all of the active presale stages, from Stage 1 to the last few weeks before the campaign stopped.
The strategy had four essential parts:
1. Adjusting the Budget Based on Performance
Every format cost €100 per day to start. This was a planned entrance point that enabled the team examine how well things were going before they spent further money.
As further information came in:
- The Slide and Native (Notification) formats climbed to €300/day
- The Inpage format climbed to €500/day
The budget was based on facts, not speculations.
2. Staying in One Place Instead of Moving Around
The campaign didn't just focus on spending around launch day; it kept delivering every day for three months. This strategy was like the multi-stage presale structure in that the target audience was already ready and eager when a new stage opened at a higher price point.
3. Coverage in More Than One Format
There were four kinds of ads that ran at the same time:
- Inpage (mobile and desktop)
- Slide banners
- Sticky mobile banners
- Native ads (Notification ads)
This mix got the most reach and frequency across all user touchpoints.
4. GEO Targeting with Accuracy
The markets you want to reach are:
AU, CA, DE, FR, GB, NL, SG, US, ID
Tier 1 high-LTV markets:
- The United States
- Great Britain
- Germany
- Canada
- Australia
New crypto hubs:
- Singapore
- The Netherlands
- France
- Indonesia
Creatives for Ads
Cointraffic's in-house design team produced all of the HTML5 banner advertising.
Little Pepe's brand identification was the basis for the creative direction:
- Bright yellow sunburst backgrounds. A baby Pepe frog mascot wearing a blue beanie and holding a pacifier
- Strong contrast green text
Two main ideas for creativity:
- Banners with the Little Pepe mascot and emblem that help people remember the brand
- Direct-response presale banners with"The Biggest Meme Coin of 2025 in Making..." with a clear "Join Presale Now" button
The visual language that comes from memes was carefully thought out. In a meme-driven world, creatives that looked corporate or generic wouldn't have worked. The character-driven, high-energy approach helped get a 0.523% CTR, which is much higher than what other crypto display advertising get.
How the Campaign Went
Total Views: 14,205,274
Total Clicks: 74,317
Average Click-Through Rate: 0.523%Total Cost of Ads: €159,574.53
Length of the campaign: From August 17 until November 22, 2025 (around three months)
Target GEOs: AU, CA, DE, FR, GB, NL, SG, US, ID
Ad Types: Inpage, Slide, Sticky, and Native (Notification)
Before the sale: $27,996,654 / $28,775,000 (97.3%)
Tokens Sold: 16,896,205,426 / 17,250,000,000
The average CTR of 0.523% is far greater than what is normal for crypto display advertisements. Bitmedia benchmarks show that the average CTR for crypto banner ads in the sector is between 0.10% and 0.30%. Little Pepe's campaign did better than double the best score on this scale.
The campaign went on without stopping from Stage 1 to the end, and the delivery kept going as the presale went on: $4M → $10M > $16M → $22M → $26M → $27.99M (97.3% of target).
Breakdown of Tactics
Scaling the Budget
- All formats cost €100 per day to start
- Slide + Native went up to €300 a day
- Inpage cost €500 per day
- Inpage has the most reach and impressions
- Slide banners - good visibility before the sale
- Sticky mobile banners - seeing them over and over
- Native/notification ads - getting people to interact with crypto media
Managing the Campaign
The Little Pepe team took care of the goods and the community.
Cointraffic took care of buying media, optimizing it, and delivering innovative content.
There was no S2S tracking set up. We made the campaign better by looking at the CTR and the number of deliveries.
The campaign lasted for 97 days and got 14.2 million impressions and 74,317 clicks. It kept investor traffic steady through all 17 presale phases.
Final Thoughts
Little Pepe's marketing indicates that meme coins need a different way to advertise than exchanges or DeFi items.
From the start, the project adopted a multi-network strategy, running advertising on several platforms at the same time to get the most exposure. Cointraffic's job was steady, scalable, and focused on performance.
This campaign taught us three important things
- Start with a plan and scale up based on data
- Staying around for a long time is better than short-term increases
- In meme-driven markets, creative wording is important
The hiatus was triggered by conditions in the outside market, not the campaign's success. The team's plan to go back to Cointraffic after the market settles down shows that they trust the partnership and the benefits they got at scale.
