When Trump & Melania Tokens hit the market, every major exchange raced to list them. CoinW moved faster.
To drive instant trading activity and global awareness around these trending tokens, CoinW turned to Cointraffic for a rapid-fire, high-impact ad strategy — executed in under 12 hours.
Company Background
CoinW is a global crypto exchange platform known for its quick response to market trends and its ability to offer diverse listings and trading opportunities. With a strong user base across emerging markets, CoinW focuses on agility, visibility, and real-time engagement.
The Challenge
CoinW faced intense competition when meme tokens tied to Trump and Melania launched. To stand out:
- They needed to act faster than other exchanges.
- They had to grab global attention instantly.
- They required maximum traffic to their new trading pairs within days.
Campaign Strategy
To meet these goals, Cointraffic executed a multi-pronged campaign built for speed and global reach:
- Display Banner Ads with high visibility (mobile + desktop)
- Worldwide Targeting across Tier 1–5 countries
- €5,000/day budget for top-tier exposure
- Campaign launched within 12 hours of token listing
Ad Formats
Formats used:
- In-page mobile
- In-page desktop
- All HTML5 banners were produced by Cointraffic’s in-house creative team.
Key Achievements
- Campaign period: Jan 19 – Jan 24
- Total spent: €21,283.19
- Impressions: 3.7M+
- Clicks: 21,469
- CTR: 0.58% (26% higher than standard exchange bonus promotions!)
