Company Background
Jackbit is a rising player in the online casino space, aiming to expand its presence across key international markets. As competition intensified in the iGaming sector, the team sought a strategic media partner to help generate brand awareness and drive quality traffic to its platform.
The Challenge
Jackbit needed a fast, high-visibility campaign to:
- Reach high-conversion traffic in DE, UK, and US
- Drive user acquisition through a short-term awareness push
- Test new media formats for effectiveness
- Validate performance for a longer-term investment strategy
Campaign Strategy
To meet Jackbit’s campaign goals, we deployed a two-pronged approach:
- Display Banner Ads
Ad formats: in-page (mobile & desktop), slide, and notification banners
GEO targeting: Germany, UK, US
Banners designed and optimized by Cointraffic’s in-house creative team
- Marketplace Activation
Premium placement on Blockchair.com (Top Button)
Budget: €62,500 total over 5 months (~€12,500/month)
“Jackbit needed to act fast—and make it count. A compact but highly-visible campaign was launched with precision targeting and engaging creative formats.”
Tactical Breakdown
Budget (Display): €5,000
Period: March 13 – March 30
Platforms: Cointraffic Display Network + Blockchair.com
Formats: HTML5 banners (produced by Cointraffic)
Performance Metrics
Impressions: 660,000+
Clicks: 1,806
CTR: 0.27%
CPM: €7.62
Top Performance GEOs: DE, GB, US
Outcome & Client Feedback
- Jackbit confirmed satisfaction with the results
- The team has decided to continue promotion with Cointraffic
- The combination of display + marketplace ensured both volume and quality, driving traffic with a controlled budget
Final Takeaway
Jackbit’s case proves that even a short campaign can deliver long-lasting impact when launched with the right partner. Strategic placements and strong creative assets turned a brief media burst into a springboard for sustained visibility and brand growth.
